Jump to the main content block
  1. Home
  2. Faculty & Staff
  3. Faculty

Dr. Yu-Kai, Huang

Vita

Yu-Kai Huang is an Associate Professor of the Bachelor Degree Program in Ocean Tourism Management, National Taiwan Ocean University. He earned his PhD at the Chiao Tung University (Taiwan). After earning his PhD, he worked as a logistics and marketing manager for several e-commerce organizations. His research interests include Artificial Intelligence, Logistics Management, Electronic Commerce, Marketing Management, Catastrophe Theory, Chaos System and Nonlinear Dynamic System. Recently, his research focus on issues relating to AI applications in tourism, logistics and supply chain integration, as well as issues relating to the role of e-commerce in the definition of strategies and performance in supply chain management and on implementation decisions involving information systems and inventory managements.

Education

  • Ph.D. in Traffic and Transportation, National Chiao Tung University, Taiwan, 2006
  • M.S. in Transportation Science, Tamkang University, Taiwan, 1997
  • B.S. in Transportation Management, Tamkang University, Taiwan, 1995

Research Interests

  • Artificial Intelligence & Electronic Commerce
  • Tourism Marketing & Consumer Behavior
  • Decision Science & Logistics Management
  • Nonlinear Dynamic System

Experience

      Visiting Scholar

Visiting Scholar of Musashino University, Tokyo, Japan (2018/1~2018/02).

Visiting scholar at Meiji University, Tokyo, Japan (2017/12~2017/02).

Visiting Scholar at Nihon University, Tokyo, Japan (2016/6~2016/09).

Visiting Scholar of The Chinese University of Hong Kong, Hong Kong, China (2015/1~2015/02).

Academic Experience

2021/2 – now, Bachelor Degree Program in Ocean Tourism Management, National Taiwan Ocean University

2007/8 – 2021/1, Associate Professor, Institute of Publishing & Culture Enterprise Management, Nanhua University

2006/9 - 2007/7, Assistant Professor, Department of Marketing and Logistics, China University of Technology

2005/8 - 2006/9, Lecturer, School of Continuing Education, Chinese Culture University

2002/8 - 2003/7, Lecturer, Department of Industrial Engineering & Management, Tungnan Institute of Technology

2002/2 - 2003/7, Lecturer, Department of Information Management, Takming University of Technology

2001/8 - 2002/2, Lecturer, Department of Information Management, Sue-Te University

1995/9 - 1997/6, Teaching Assistant / Research Assistant, Department of Transportation Management, Tamkang University, Taiwan, 1995 

      Professional Experience

2002/1 - 2006/9, Projector Manager, www.cvs.com.tw

2000/1 - 2002/1, Assistant Manager, www.soidea.com.tw

1999/8 - 1999/12, GM's Special Assistant, www.senseio.com.tw

Publication

  1. Yu-Kai Huang*, Shu-Mei Wang, Cheng-Hsien Hsieh, Cheng-Min Feng (2021), “Explore Study of Behavior Intention of the Service of Artificial Intelligence Application in the Station Based on Stimulus – Organism – Response Theory,” Journal of the Eastern Asia Society for Transportation Studies. (Accepted).
  2. S. M. Wang, Y. K. Huang* and C. C Wang (2020), “A Model of Consumer Perception and Behavioral Intention for AI Service,” MSIE 2020: Proceedings of the 2020 2nd International Conference on Management Science and Industrial Engineering, pp. 196–201. (EI) (MOST 107-2410-H-343-002)
  3. Y. K. Huang*, C. H. Hsieh, W. Li., C. Chang and W. S Fang (2019), “Preliminary Study of Factors Affecting the Spread and Resistance of Consumers' Use of AI Customer Service,” AICCC 2019: Proceedings of the 2019 2nd Artificial Intelligence and Cloud Computing Conference, pp. 132-138. (EI) (MOST 107-2410-H-343-002)
  4. Y. K. Huang* and C. M Feng (2017), “A Cusp Catastrophe Model for Developing Logistics Service Satisfaction Strategies: Multi-Case Study of Taipei, Shanghai and Hong Kong,” Journal of the Eastern Asia Society for Transportation Studies, Vol. 12, pp. 2233-2252.
  5. W. S. Fan, Y. K. Huang*, C. Chang, D. A. Nguyen (2017), “The Factors Influence Low-Cost Carrier’s Service Quality: A Case Study of Vietjet Air in Vietnam,” Journal of the Eastern Asia Society for Transportation Studies, Vol. 12, pp. 2198-2214.
  6. Y. K. Huang (2017), “Vulnerability of multinational retailing delivery service: A case study of TAOBAO,” International Journal of Business and Administrative Studies, Vol. 3, No. 2, pp. 72-78. (MOST 104-2410-H-343-011)
  7. Y. K. Huang* and C. M Feng (2016), “Analysis of Vulnerability in Multinational Retailing Delivery Service System: A Case Study of FamilyMart and Circle K,” Asian Transport Studies, Vol. 4, No.1, pp.178-193. (MOST 104-2410-H-343-011)
  8. Y. K. Huang*, W. S., Fan, M. C. Tsai, and Y. H. Ho (2015), “Using Importance-Performance Analysis in Evaluating Taiwan Blog E-Service Quality,” Journal of Economics, Business and Management, Vol. 3, No. 3, pp. 338-345.
  9. D. F. Xiao, G. B. & Y. K. Huang* (2014), “A Model of Consumer Perception and Behavioral Intention for E-Reading,” The SIJ Transactions on Industrial, Financial & Business Management, Vol. 2, No. 6, pp. 290-295.
  10. Y. K. Huang*, C. M. Feng (2014), “Vulnerability Analysis of Store-to-Store Delivery,” The SIJ Transactions on Industrial, Financial & Business Management, Vol. 2, No. 9, pp. 342-437. (NSC 102-2410-H-343-006)
  11. Y, Xiang, Y. K. Huang*, S. W. Hsu, and K. L. Li (2013), “A Cusp Catastrophe Model for Developing Marketing Strategies for Online Art Auction,” International Journal of Electronic Commerce Studies, Vol. 4, No. 1, pp. 111-120.
  12. Y. K. Huang*, C. M Feng, W. S. Fan, and H. P. Lin (2013), “Exploring the Choice Behavior on the Retailing Delivery Provider for Online Auction Consumers,” International Journal of Business and Information, Vol. 4, No. 1, pp. 111-120. (NSC 97-2410-H-009-027-SS3)
  13. W. S. Fan, Y. K. Huang*, H. C. Hsu, C. C. Chen (2013), “An analysis of the Blog-User’ attitude employing structural equation modeling combine TAM and TPB model,” Applied Mechanics and Materials, Vols. 411-414, pp.90-93. (EI)
  14. W.S Fan, C. H. Lan, Y. K. Huang*, R. S. Chang (2013), “A Study on Purchasing Behavior of Teenagers in Taiwan: Example of Counterfeit Goods,” Journal of Applied Social Psychology, Vol. 43, No. 6, pp. 1289–1300. (SSCI)
  15. Y. K. Huang*, C. H. Hsieh, J. M. Zhao (2012), “The Analysis of Vulnerability in Low-carbon Delivery System Using Analytical Hierarchy Process,” Applied Mechanics and Materials, Vols. 253-255, pp. 1571-1574. (EI) (NSC 101-2914-I-343-002-A1)
  16. C. C. Chung, Y. K. Huang* (2012), “Dynamic Analysis of Store-to-Store Delivery Service through Fuzzy Cognitive Map,” Applied Mechanics and Materials, Vols. 253-255, pp. 1558-1562. (EI) (NSC 101-2410-H-343 -023 -)
  17. Y. K. Huang (2012), “Vulnerability Analysis of 18-hour Retail Delivery Service Using by Bayesian Network,” Przeglad Elektrotechniczny, Vol. 9, pp.9-12. (SCI) (NSC 99-2410-H-343 -030 -)
  18. Y. K. Huang*, C. M Feng and X. H. Sun (2012), “An Analysis of Consumers’ Propensity to Return in E-Retailing,” Asian Transport Studies, Vol. 2, No. 1, pp. 34-47.
  19. Y. K. Huang*, C. M Feng, W. S. Fan, and H. P. Lin (2012), “Exploring the Choice Behavior on the Retailing Delivery Provider for Online Auction Consumers,” International Journal of Business and Information, Vol.3, No.2, pp.325-334. (NSC 97-2410-H-009 -027 -SS3)
  20. Y. K. Huang (2010), “The effect of airline service quality on passengers’ behavioral intentions using SERVQUAL score: A TAIWAN Case study,” Journal of the Eastern Asia Society for Transportation Studies, Vol. 8, pp.2330-2343.
  21. Y. K. Huang*, W. S. Fan, C. H. Hsieh, C. H. Lan, R. S. Chang (2010), “Using Cusp Catastrophe Theory to Model Pick-up Pint Choice Behavior for Online Bookstore Shopper,” Logistics Systems and Intelligent Management, Vol. 1., pp.44-48. (EI)
  22. Y. K. Huang*, C. M. Feng, W. C. Yeh and L. Y. Lin (2010), “A Fuzzy Cognitive Map Modeling to Explore the Operation Dynamics of Third-party Logistics Providers,” Logistics Systems and Intelligent Management, Vol. 3., pp. 1266-1270. (EI)
  23. Y. K. Huang*, Y. W. Kuo and S. W. Xu (2009), “Applying Importance-Performance Analysis to Evaluate Logistics Service Quality for Online Shopping among Retailing Delivery,” International Journal of Electronic Business Management, Vol. 7, No. 2, pp. 128-136. (EI) (NSC96-2416-H-343-007)
  24. Y. K. Huang*, C. M. Feng and P. J. Wu (2009), “A structural equation model of management strategies and firm performance: a case study of logistics service quality on home delivery,” International Journal of Electronic Customer Relationship Management, Vol. 3, No. 3, pp.281-300.
  25. Y. K. Huang* and C. M. Feng (2009), “A catastrophe model for developing loyalty strategies: a case study on choice behaviour of pick-up point for online shopping,” International Journal of Services Operations and Informatics, Vol. 4, No. 2, pp. 107-122.
  26. Y. K. Huang* and C. M. Feng (2007), “An analysis on choice behavior on the pick-up point for the e-commerce retailing delivery using a cusp catastrophe model,” Journal of the Eastern Asia Society for Transportation Studies, Vol. 7., pp. 918-932. (NSC96-2416-H-343-007)
  27. Y. K. Huang* and C. M. Feng (2007), “Modeling the Determinants of Service Quality on Retailing Delivery Service for Online Shopping,” International Symposium on Information Systems & Management, pp.3343-3346. (EI)
  28. C. M. Feng and Y. K. Huang* (2005), “The Choice Behavior Analysis of the Pick-up Point for the E-commerce Retailing Delivery,” Journal of the Eastern Asia Society for Transportation Studies, Vol. 6, pp. 2778 - 2793.

 

Click Num:
Print